Thank you for coming to me with your client’s challenge. The restaurant industry can be tough, but there are definitely some actions you can take to encourage more customers to come in. Here are my recommendations:

1. Review your client’s marketing – Make sure they are leveraging all marketing channels effectively such as social media, email campaigns, Search engine optimization (SEO) and paid advertising to reach their target audience. There may be opportunities to improve their messaging, imagery, or overall marketing strategy.

2. Develop a loyalty program – Encourage repeat business with reward or loyalty programs to retain your current customers.

3. Partner with online delivery services – Reach more customers through partnering with online food ordering and delivery platforms such as UberEats, Grubhub, and Doordash.

4. Enhance the dining experience in your restaurant – The overall dining experience, such as ambiance, customer service, and menu offerings, can greatly impact customer satisfaction and retention. Ensure that the facility is clean and orderly, staff is attentive and professional, and the food is fresh and delicious.

5. Implement upselling strategies – Train your staff to upsell customers by highlighting menu items, promoting daily specials, and offer a discount to try new menu items.

When implementing these strategies, keep in mind the RACE framework which stands for Reach, Act, Convert and Engage. This will help you identify the most impactful tactics for each stage of the customer journey.

Finally, be sure to track progress by establishing measurable targets such as tracking social media metrics, website traffic, online reviews, and sales numbers. This will help you refine your strategies to gain optimal impact.

I hope this helps and if you have further questions or need assistance, please do not hesitate to contact me.