Thank you for coming to me for advice. Lead generation is a common challenge that businesses face, and I would be happy to suggest some practical, actionable ideas that your client can implement to overcome this challenge.

1. Content Marketing: One of the most effective ways to generate leads is by creating valuable content that educates and informs your target audience. Your client can create blog posts, eBooks, guides, and webinars that provide helpful information on topics related to virtual assisting. They can then promote this content on social media, forums, and through paid advertising to attract potential customers. HubSpot’s Inbound Marketing Framework can be a great resource for your client to explore.

2. Referral program: Your client can incentivize their existing clients to refer their friends and colleagues to their virtual assisting agency. They can offer a discount, free service, or a referral fee for every successful referral. This not only generates leads, but also reinforces the relationship with current clients and encourages them to continue doing business with your client. Referral program frameworks should be looked at, for example, the Referral Factory.

3. Networking: Your client can attend networking events, conferences, and trade shows to connect with potential customers and other professionals in their industry. They can also join online groups and communities related to virtual assisting to build their network and community. The Networking Framework is something that they should consider.

4. Strategic Partnerships: Your client can form partnerships with businesses in complementary industries, such as software companies, marketing agencies, or event planners. This way, they can offer bundled services that will attract new customers. Additionally, they can participate in webinars and podcasts with partner companies to promote their services. The Partnership Framework should be explored for this tactic.

5. Free trials: Your client can offer a free trial period of their services to potential clients. This will give them a chance to experience the value of their services before committing to a long-term relationship. The Free-Trial Framework should be investigated to ensure success in offering this.

I recommend your client prioritize the tactics in the order presented, starting with content marketing and moving down the list as they master each strategy. In conclusion, I believe these suggestions will help your client generate leads and grow their virtual assisting agency.