First, we need to assess the value of the business by conducting a thorough valuation. This will allow us to understand the worth of the business and adjust the sales price accordingly. We can use the Discounted Cash Flow (DCF) framework to determine the value based on future expected cash flows.

Next, we need to prepare the business for sale. This involves getting the financials in order and creating a comprehensive information memorandum that includes the business’ history, financial performance, and growth potential.

To reach potential buyers, we can explore different channels, including business brokers, industry associations, and online marketplaces. We should also create a targeted list of potential buyers, including strategic investors and private equity firms.

To further increase the value of the business and make it more attractive to buyers, we can explore selling the business in parts or diversifying the revenue streams.

Lastly, to ensure a smooth transition, we need to create a solid transition plan for both the buyer and the seller. This includes transferring key relationships and ensuring continuity of operations.

Overall, implementing the DCF valuation framework and preparing the business for sale are the easiest steps to take first. From there, we can focus on marketing and improving the business to attract potential buyers and increase its value.