Thank you for reaching out to me for advice on your client’s challenge in the fishing industry. Here are some practical, actionable recommendations that you can implement with your client to address the issue of difficulty in selling fish to restaurants locally:

1. Conduct Market Research: Before implementing any strategy, it’s important to conduct market research to identify the needs and preferences of the target restaurants. This includes understanding the type of fish that is in demand, packaging preferences, pricing, and delivery options. You can use existing market research frameworks like SWOT analysis and Porter’s Five Forces to help guide your research efforts.

2. Establish Strategic Relationships: Once you have identified the needs and preferences of the target restaurants, establish relationships with them. Develop a rapport with decision-makers, answer their questions, and understand their needs. Offer samples of their fish to them and ask for honest feedback on quality, price and taste. With strong relationships in place, the process of acquiring customers becomes much easier.

3. Develop a Brand Identity: Developing a brand identity is crucial in creating a memorable, differentiated product or service. Focus on creating a unique brand that speaks to the quality of your client’s fish and its value proposition. Develop a strong brand message, packaging, and other marketing collateral to communicate your brand to the target restaurants.

4. Diversify Sales Channels: Explore alternative channels for selling fish that may provide greater access to local restaurants. For example, partnering with local farmers’ markets or other direct-to-consumer sales channels can help generate sales and brand awareness.

5. Leverage technology: Implementing technology solutions, such as online ordering and delivery, can help simplify the purchasing process and increase access to the client’s fish. While technology can have high upfront costs, it can contribute to long-term cost savings and growth.

In conclusion, implementing these recommendations can help your client address the difficulty in selling fish to local restaurants. Remember to begin with market research and work systematically through each recommendation, from easiest to implement to the more complex ones. Finally, leverage frameworks such as SWOT analysis and Porter’s Five Forces to guide your efforts. Good luck!