1. Offer Referral Incentives: Utilize your existing workforce to find new laborers by providing referral bonuses or incentives for successful hires. This can include things like cash bonuses or time off work. Make sure to communicate these incentives clearly to your employees, so they know what they stand to gain.

2. Leverage Social Media: Use social media platforms to reach a wider audience and increase awareness of job openings. Consider creating a company LinkedIn or Facebook page where people can see job postings and share with their networks. Additionally, consider utilizing Instagram to visually showcase the work employees do and the positive company culture.

3. Partner with Local Trade Schools: Establish a partnership with trade schools in your area to recruit potential employees. Offer internships, job shadowing opportunities, and job fairs to expose students to your company and industry.

4. Implement an Employee Referral System: Your current employees can be a valuable resource in finding new workers. Set up a formal referral system that incentivizes employees with monetary or other rewards for successfully referring candidates who meet the company’s hiring criteria.

5. Consider Remote Work: In light of the COVID-19 pandemic, many industries have seen success in implementing remote work. While painting may require some in-person work, consider offering remote work opportunities for administrative roles. This will allow you to tap into a wider talent pool since location is no longer a barrier.

6. Utilize Job Aggregator platforms: These platforms scrape job posting sites to make your job postings more visible across multiple platforms simultaneously. This may make it easier for potential employees to notice and apply for positions at your company.

One framework that may be useful to implement is the Balanced Scorecard framework. This framework can help your company align its strategy and performance with the organization’s mission and goals. It will enable the company to monitor and track progress against objectives, and facilitate continuous improvement.