Sure, happy to help! Here are a few recommendations:

1. Conduct a customer survey: The best way to define a service and brand is to hear directly from the target audience. Conduct a survey with existing clients and potential customers to understand what they value most about graphic design and videography services, what they look for in a provider, and what problems they need to solve. This information will be invaluable in refining your client’s service and brand.

2. Define target customer profiles: Based on the survey, develop profiles for the ideal target customers for your client’s services. Include demographic information, motivations, needs, and pain points. This will help your client focus their messaging, visual content, and service offerings to attract and retain these customers.

3. Create a brand positioning statement: A brand positioning statement should succinctly define your client’s unique selling proposition and who they are specifically targeting. Use the information gathered from the customer survey and target customer profiles to craft a statement that clearly communicates the value they provide and what sets them apart from competitors.

4. Develop a visual identity system: A strong visual identity can help differentiate your client’s brand in a crowded market. Help your client define their brand’s voice, tone, and aesthetic, and create a visual identity system (including things like a logo, color palette, typography, and imagery guidelines) that reflects these elements and communicates a consistent look and feel across all touchpoints.

5. Implement a project management system: In order to deliver high-quality services consistently and efficiently, your client will need a solid project management system in place. Consider implementing a framework like Agile or Scrum that will enable them to manage projects with transparency, collaboration, and flexibility.

I hope these ideas help you and your client get on the right track!