Here are some practical, actionable advice that could help your client in the Fresh Seafood Market industry:

1. Implement a loyalty program – Reward customers who continuously purchase from your client with discounts, freebies or exclusive offers. This will encourage customers to come back and choose them over the grocery stores.

2. Host tasting events – Instead of simply catering events, host tasting events where customers can try different seafood dishes and learn more about the products offered by your client. This could be done in-store or at various venues around the community.

3. Develop partnerships with local restaurants – Work together with local restaurants to showcase your client’s seafood products in their dishes. This could be promoted through social media or other marketing channels.

4. Implement online ordering and delivery – With more people staying at home, offering online ordering and delivery services could increase convenience and attract more customers.

5. Leverage customer reviews – Encourage satisfied customers to leave reviews on websites such as Yelp or Google. Positive reviews could help to improve your client’s online presence and reputation.

As for frameworks, your client could consider implementing the Blue Ocean Strategy. This strategy focuses on creating new demand in an uncontested market space and gaining a competitive advantage in untapped segments of the market. By focusing on unique offerings and value propositions, your client can differentiate themselves from the grocery stores and attract more customers.

Overall, implementing a combination of these ideas and frameworks could help your client attract more customers and compete against grocery stores.